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Toto Wolff Preparing to Divest Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to offload part of his shareholding in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6 billion – a record for a Formula 1 squad – following the McLaren team was appraised at £3.5 billion in a change of ownership structure in September.

The Austrian executive, who owns one-third of Mercedes F1, plans to divest a shareholding in the region of five percent.

Wolff, aged 53 would stay on as team principal and chief executive officer if the sale goes through.

Shareholder Breakdown

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos Group, who each also own a third of the enterprise.

A Mercedes spokesperson said: "We are providing no official statement on this. The governance of Mercedes F1 will remain unchanged, and each shareholder are fully committed to continued achievements of the brand in Formula One."

Valuation Growth

The deal signifies a substantial rise in value of the Mercedes team since Ineos acquired its stake for £208m in 2022.

This surge reflects the growth in market values of F1 teams in the past few years as a consequence of the growing popularity of the sport around the world.

This trend was evident with the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which was released last summer and has grossed more than $630 million (£458m) at cinemas worldwide.

It is Pitt's most successful film and the most successful sports film ever released.

Current Standings

Mercedes are second in the team standings, behind McLaren Racing, with three races left this season.

Their lead driver George Russell has secured victory in 2 of the 21 races so far and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

JL
The writer

Jennifer Lang

Mikael Voss is a gaming industry analyst with over a decade of experience in online casino platforms and digital entertainment trends.

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